A pop singer with serious soul, Bluey Robinson is one of the most exciting prospects of 2011. Born in Sweden and raised in London, the 22 year-old is a captivating, charismatic debut act whose songwriting encapsulates a throwback feel with a futuristic twist. Retaining a distinct British personality, there are also echoes of Prince, Otis Redding, The Jackson 5, Cee-Lo Green and Bruno Mars in Bluey's sonic spectrum. Bluey, has also worked with Labrinth (‘Pass Out') and toured with Tinie Tempah.

Not only an enigmatic performer who brilliantly balances the line between commercial and credible, it's impossible not to be immediately won over by Bluey's skilled songwriting, ear-grabbing melodies and killer choruses. With the capability to crossover from MistaJam to Jools Holland, broadsheets to the style bibles, the Box to MTV Base, Bluey is a truly intriguing proposition.

Innate talent is just a part of Bluey's charm; this handsome, polite, thoughtful yet confident young performer is incredibly likeable and unafraid to show his sensitive side; "I want to make songs that will be remembered. I listen to a lot of pop and it's good for a time, but no one really remembers it after it's left the charts. Tina Turner might not bring out songs now but everyone knows ‘Simply The Best'. I want to know that I made a real impact on music."

After a couple of false starts Robinson eventually found a manager that understood him as an artist. "I don't want to be a puppet singing songs I don't believe in," he says. He was introduced to the budding beat maker Labrinth and in 2009, the pair wrote and recorded a number of songs, including ‘I Know', which received over 300,000 views on YouTube.

Since signing with Sony last year, Bluey has been busy both in the studio and building his live show; there've been tours with his friends Tinie Tempah, Justin Bieber and Alexis Jordan as well as scene-stealing performances at iTunes festival, Wireless, yOyO and the aftershow of the BBC's Electric Proms.

With a growing online presence, engaging personality, drop dead gorgeous vocal and, most importantly, a string of quality, credible pop hits, it's clear that 2011 is Bluey's for the taking.